Real Estate Giant One Step Closer in Boosting the Value of Chinese Soccer

Real Estate Giant One Step Closer in Boosting the Value of Chinese SoccerDalian Wanda Group is stepping closer in realizing their ambition in boosting the level and  industry value of Chinese soccer during the launch if a new FIFA authorized tournament in China. After joining hands with world soccer governing body FIFA as their top tier sponsor, Wanda announced that they have earned the approval of FIFA and the Asian Football Confederation in hosting the inaugural China Cup International Football championship in Nanning from January 9 to 16, 2017.

Team China along with three other first class national teams, will play a round robin tournament with FIFA global ranking points on offer. Dalian Wanda hopes that it will provide a platform for the Chinese national team in improving themselves through drills against world powers and contribute to the increasing demand for the game in China. The China national squad is a contender of a spot in the 2018 World Cup to be held in Russia.

Wanda Sports Holdings, the conglomerates sports subsidiary owns the intellectual property rights to the tournament that is being develop into a eight team marquee in the future and has a profit potential in media rights sales, merchandising and ticket sales. Having a tournament at home serves as an anchor for events and allow event organizers and rights holder to hold ticketing campaigns. The revenue generated in areas such as broadcasting, sponsorship, ticketing and game day consumption.

Leave a Reply


The Contributor

Follow me on twitter: TriaSasin

    Connect with Jasmin:
  1. - Email: Click here

Have Your Say!

What is the BEST investment over the next 5 years?

View Results

Loading ... Loading ...

  1. how can i merge google plus and facebook: Another critical feature to recognize at Plus One headquarters is...
  2. W.P: Your mother is a great woman!I hope I can have a mother like her!
  3. Sophia yu: Totally agreed that money doesn’t buy happiness
  4. Joe Hung: I think your composition is good.It is inspirational.I think you are hard working when you do this...
  5. Sugar: Thanks!